T-Shirt Pricing Calculator

Cost to Produce T-Shirt ($):
Desired Profit Margin (%):


About T-Shirt Pricing Calculator (Formula)

When diving into the t-shirt selling business, whether you’re an independent artist, a brand, or a company looking to merchandise, one of the most crucial decisions to make is pricing. It might sound straightforward, but determining the right price for a t-shirt involves considering several factors. A T-shirt pricing calculator can be an indispensable tool in this regard, ensuring you cover costs and make a profit, while still offering a price that’s attractive to customers.

The Basic Formula

At its core, a t-shirt pricing calculator breaks down into a simple formula:

Selling Price = Cost Price + Markup


  1. Cost Price (CP) encompasses:
    • Material Costs: This is the cost of the blank t-shirt itself.
    • Printing Costs: Depending on the technique used (e.g., screen printing, direct-to-garment, or heat transfer), the price can vary.
    • Labor Costs: If you’re hiring staff for design or printing, their wages need to be factored in.
    • Overhead Costs: These refer to indirect costs like utilities, rent for the shop or storage, equipment maintenance, etc.
    • Shipping & Packaging: Especially vital if you’re selling online.
    • Miscellaneous Costs: Any additional costs like marketing, licensing for designs, or payment gateway fees.
  2. Markup: This is the amount added to the cost price to ensure a profit. It can be a fixed amount or a percentage of the CP.

Pricing Strategies

Beyond the basic formula, various strategies can influence your markup:

  1. Competitor-based Pricing: Checking the prices of competitors and positioning yourself accordingly. If you offer unique designs or higher quality, you might justify a higher price.
  2. Value-based Pricing: Here, the price is based on how much the customer believes the product is worth. Unique, artistic designs that resonate with a niche audience can often command higher prices.
  3. Volume Discounting: Reducing the price per t-shirt when bought in bulk or offering promotions, which can attract larger orders.
  4. Tiered Pricing: Offering t-shirts at different price points based on quality, printing technique, or exclusivity of the design.

A Digital Approach

Given the number of factors to consider, many businesses utilize digital t-shirt pricing calculators, software solutions that allow for real-time adjustments. For instance, if the cost of materials rises, inputting the new figure would instantly provide an updated recommended selling price. It ensures you’re always on top of your costs and potential profit margins.


A T-shirt pricing calculator, whether it’s a basic formula or an advanced digital solution, offers a structured approach to one of the most vital aspects of the t-shirt selling business. By taking into account all possible costs and strategically considering markup, sellers can position themselves for sustainable success, meeting their financial goals while keeping customers satisfied.