Reach And Frequency Calculator

The Reach and Frequency Calculator is a tool used in advertising and media planning to estimate the reach and frequency of a marketing campaign.

Formula

The formula to calculate reach is the number of unique users divided by the total impressions, and the formula to calculate frequency is the total impressions divided by the number of unique users.

Example

If the total impressions are 10,000 and the number of unique users is 5,000, the reach would be 5,000 / 10,000 = 0.5 (or 50%), and the frequency would be 10,000 / 5,000 = 2. The calculator would display the results as “Reach: 0.50” and “Frequency: 2.00”.